As a person raised by men (my father and brother), I’d be lying if I said I’ve seen them invest in a proper skincare routine.
They used regular soap and body lotion on their faces, which according to most men, is normal.
However, with the rise of skincare brands, most men are starting to realise the difference a proper regime has on one’s skin.
Just like women, men want products that can work on their skin instead of using bar soap as a multi-purpose.
Local couple Stuart and Camilla Berry saw a gap in the market and decided to launch South Africa’s first skincare range for men.
FACE for Him is a new premium skincare range designed for local men looking for simple yet effective skincare.
The idea came about when Camilla introduced Stuart to her skincare routine, and after seeing the difference in his skin, Stuart was hooked.
They then decided to create an accessible, simple skincare offering for men like him.
“While it isn’t an around the braai type of conversation, countless men want to know what they should be using.
“Men are less likely to research skincare the way women do and want to be provided with an effective solution which requires minimal effort on their part.”
Stuart shares the following 4-step skincare routine.
- Warm up the skin with the face wash, which contains prebiotics to maintain a healthy skin barrier.
- Flex your skin muscles with the serum, rich in oil-soluble vitamin C and hyaluronic acid for hydration.
- Follow with the day moisturiser with SPF50 to protect from UVA, UVB, blue light and infrared light.
- At night, cleanse with a face wash and apply the Intensive night moisturiser, which contains ceramides, squalene and glutathione to keep skin hydrated and healthy.